SKU - XR85X95JU
Full Specifications & Features
Breathtaking 4K with Human Intelligence in a minimalist design
When you combine Full-Array LED panel with the power of revolutionary Cognitive Processor XR in an immersive Seamless Edge Design.
World’s first cognitive intelligence TV5
BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. IT understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Ingenious 4K Pictures, as perceived by the human eye
Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. A revolutionary processor that uses perspective analysis to analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra-realistic pictures full of lifelike contrast.
Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.
Hands-free entertainment with help from Google
With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on-screen, control smart home devices, and more.
A wide palette of naturally beautiful colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Real-life depth with deep blacks and intense brightness
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real-life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.
Recreating lost texture, the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.
Beautiful pictures from any angle
The X-Wide Angle panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the centre. And with X-Anti Reflection, pictures are much clearer with less light reflection.
The year 2021
Alternative model names
Marketing name XR
Special features XR Motion Clarity
Hands-free voice control
Tuners DVB-T2/S2/C (Europe)
WiFi (WiFi 5 – 802.11ac)
Wall mountable (VESA compatible)
USB ports 3
Display Technology LCD
frequency (Hz) 100/120 Hz
Video processor Cognitive Processor XR
HDMI standard HDMI 2.1
Number of HDMI 4 (2x HDMI 2.1)
HDMI VRR (with update)
Speakers (Acoustic Multi-Audio)
VP9 decoding (VP9-2)
Smart TV & apps
TV platform Google TV
version (at launch) 10.0
Voice assistants (G-Assistant, Alexa)