Sony XR77A80JU BRAVIA 77 inch 4K Ultra HD OLED Smart TV 2021

by Sony
£3,699.00
SKU XR77A80JU

SKU - XR77A80JU

EAN - 4548736125445

XR OLED Contrast

With XR OLED Contrast using human perspective analysis, color and contrast are boosted in bright areas so you can enjoy exceptional levels of pure black contrast and peak brightness. See pictures full of enhanced depth between subject and background. Details are defined, even in areas of dark shadow or glare.

XR Contrast

Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses on more realistic color and depth. With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights. 

XR Triluminos Pro™

Powered by our Cognitive Processor XR, this TV reproduces color in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture.

XR Motion

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright, and clear.

4K/120fps

Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports, and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with a reduced input lag of less than 8.5ms with 4K/120fps and dedicated Game Mode.

Smart Remote

All your connected devices can be controlled with our smart commander. One button access to video-on-demand services brings shows and movies into your room in seconds.

3-way multi-position stand

A 3-way multi-position stand gives you the choice of a standard-setting that focuses you on the picture, a narrow setting for smaller shelves, and a soundbar setting for ideal positioning of your sound system.

Metal Flush Surface

The premium look metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.

Hands-free Voice Search

Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

Best Buy Award