Sony XR75Z9JU 75 inch 4K Ultra HD High Dynamic Range Smart TV 2021

by Sony
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Get £100 to spend on blockbuster games and unmissable deals at PlayStation™Store with your new BRAVIA XR™ TV.


EAN - 4548736124752

Full Specifications & Features


Supreme 8K realism, driven by human intelligence
Get closer to the real world on this big screen 8K TV, powered by revolutionary Cognitive Processor XR

World’s first cognitive intelligence TV
Sony’s BRAVIA XR TV takes sound and vision to the next level with the Ingenious Cognitive Processor. It is able to understand how you see and hear, providing a whole new experience that immerses you within the scene.

Visionary 8K pictures, as perceived by the human eye
8K pictures that feel deep, natural and real. With revolutionary processors that use human analysis to cross analyse and optimise hundreds of thousands of elements into a scene. Combined with the precision of a Full-Array LED panel, pictures pop from the screen with deep blacks and ultra-bright light.

Turn any sound into a truly immersive experience
With the Cognitive Processor XR, it turns any sound source into an immersive sound experience. Cinematic Surround Sound and Accurate sound positioning, whatever you are watching. Enjoy the entertainment in a whole new way with sound and picture within perfect harmony.

Hands-free entertainment with help from Google
Set aside the remote and use your voice to control the Television. Ask Google to find specific titles, genres and personalized recommendations. Even answers on-screen, control smart home devices and so much more.

A wide palette of naturally beautiful colours
See Natural and Beautiful Colours. The Cognitive Processor enables a unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world.

Real-life depth with deep blacks and intense brightness
Enhancing pictures that focus on real-life colour and depth. With XR Contrast Booster, bright areas become brighter and dark areas become darker. No more details overwhelmed by shadow or lost in blown-out highlights.
Recreating lost 8K texture, the intelligent way
Enjoy Entertainment close to 8K Resolution with XR 8K Upscaling. Access a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.

Intelligent motion processing for fast-moving, blur-free scenes
Watch Sports and Fast-moving movies a lot better with the Cognitive Processor XR with Motion Clarity that analyses data to ensure action stays smooth, bright and clear.

Beautiful pictures from any angle
The X-Wide Angle panel keeps pictures beautiful from any angle so even people watching at the sides get a satisfying experience as those from the centre. With X-Anti-Reflection, pictures are much clearer with less light reflection.

The frame is the speaker, sound matches action

XR Sound Position brings you the reality of sound behind the picture, with a vibrating frame tweeter on this XR 8K TV, the sound matches precisely with what’s on the screen for an immersive experience.


The year 2021
Design Flat
Sizes 75"
Special features
XR Motion Clarity
Bravia Core
X-Wide Angle
X-Anti Reflection
Hands-free voice control
Ambient Optimization
IMAX Enhanced
Tuners  DVB-T2/S2/C (Europe)
twin tuner 
WiFi  (WiFi 5 – 802.11ac)
Wall mountable  (VESA compatible)
USB ports 3

Display Technology  LCD
backlight  FALD
frequency (Hz)  100/120 Hz
Resolution  8K
Video processor  Cognitive Processor XR
HDMI standard  HDMI 2.1
number of HDMI 4 (3x HDMI 2.1)

Speakers (Acoustic Multi-Audio)
Dolby Atmos 

HDR formats
Dolby Vision 

Video formats
MPEG4/2 decoding 
HEVC decoding 
VP9 decoding  (VP9-2)
AV1 decoding 

Smart TV & apps
TV platform Google TV
version (at launch)  10.0
OS updates 
AirPlay 2 
Voice assistants (G-Assistant, Alexa)

PlayStation®Store Voucher - Terms and Conditions without TV/Console

Purchase an eligible BRAVIA XR TV between 7 October 2021 and 30 November 2021 (inclusive) to receive £100 worth of PlayStation Store credit.
Claim deadline: 31 December 2021.
You will be required to have or create a My Sony account and provide proof of purchase as part of the online claim process.
Full terms:

Best Buy Award