Sony XR55X90JU BRAVIA 55 inch Full Array LED 4K Ultra HD Smart TV 2021

by Sony
£1,079.00
SKU XR55X90JU

SKU - XR55X90JU

EAN - 4548736125131

Driven by Human intelligence, defined by 4K contrast
See how your entertainment becomes real when you pair the extreme contrast of a Full-Array LED panel with the power of Cognitive Processor XR.

World’s first cognitive intelligence TV
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Precise 4K pictures, as perceived by the human eye
Enjoy pictures that feel deep, natural, and real. Our revolutionary processor uses human perspective analysis to cross analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic pictures full of lifelike contrast.

Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound and pictures in perfect harmony.

Watch what you love, control it with your voice
Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on-screen, control smart home devices, and more.
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

Sound from the screen, perfectly matching action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Easily control your smart home
Use your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.

Supersize your smartphone favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

Best Buy Award