Sony XR55A95KU – BRAVIA XR™ - MASTER Series - OLED – 4K Ultra HD – High Dynamic Range (HDR) – Smart TV (Google TV) – Black (2022 model)

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Our new OLED(QD-OLED) panel on the XR QD OLED XR55A95KU delivers our brightest, widest OLED colours yet! Combined with our XR OLED Contrast Pro technology, this TV delivers up to 200% as much colour brightness as conventional OLED TVs.

The power behind it is our revolutionary Cognitive Processor XR™, which understands how humans see and hear and can reproduce content in a way that truly feels real. 

Watching from the sides has never been so satisfying! Our next generation self-illuminating OLED(QD-OLED) panel keeps constant luminance, so the billion+ shades from our XR Triluminos Max™ colour palette stay true from all viewing angles.

Every detail is enhanced on this 4K TV – even 2K and HD content is upscaled closer to 4K quality.

For full sensory immersion, the screen is the speaker. Acoustic Surface Audio+™ combines large actuators, as well as left and right subwoofers, for truly immersive audio that matches exactly what's on screen. All your entertainment will even be upscaled to 3D surround sound, without the need for additional speakers!

These incredible picture and sound technologies are wrapped up in our gorgeous One Slate design. The television can be styled in two different ways to suit your home – the Front One Slate position for maximum immersion or the Back position to sit flat against your wall – and our premium backlit remote is included.

Gamers can gain the competitive edge with ultra-responsive, smooth gameplay, made possible by the Auto Low Latency Mode in HDMI 2.1, a Variable Refresh Rate (VRR), and more specialist gaming features.

Access 700,000+ movies and TV episodes – organised to suit your interests – on this Google TV. You can even set aside the remote and use the built-in Voice Search to find new entertainment and control your other smart home devices. With the supplied BRAVIA CAM, you can take this even further to enjoy additional picture and sound optimisation technologies, Gesture Control, video chats with friends and family on the big screen, and more!

Our exclusive streaming service, BRAVIA CORE, is included on the XR55A95KU, with hundreds of movies waiting for you. 

Best Buy Award