by Samsung
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Art Mode

You can customise The Frame to match your style so that you can enjoy artwork or photography when the TV is off, instead of a blank screen. Simply change out the artwork on the TV to match your style.

QLED Technology

Experience genuine cinematic colour made from over a billion colours and shades. Only intelligent QLED technology is certified to deliver 100% colour volume*, transforming light into breath-taking colour, without degradation over time. 

*100% colour volume measured to DCI-P3 standard, certified by VDE.

Customisable Frame

Match The Frame to your home, taste or artwork with a customisable edge*. 

*Each customisable frame is sold separately.

One Near-Invisible Cable + One Connect Box + No Gap Wall-Mount

Crafted for any space. With no more messy cables you can place The Frame wherever it looks best. Then mount it flush to your wall effortlessly.

My Collection

Showcase your style on The Frame’s stunning screen with a simple upload from your phone* or a USB flash drive. 

*Compatible with any Android or iOS smartphone. Smart View app download required. Images under 800x800px can't be uploaded.

Smart Hub

Largest collection of 4K content and all your catch up TV apps including Apple TV, BT Sport and NOW TV apps, only on Samsung. 

*Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Frame Design

Because it looks like a real frame, The Frame offers a stunning display for art and wraps QLED technology in beautiful design.

Mount Layout & Colour

Customising the presentation of your art to fit the living space is simple with The Frame.

Brightness Sensor

By detecting the ambient light, the Brightness Sensor automatically balances the screen’s brightness and colour tone to perfectly match a traditional art piece.* 

*Performance may vary depending on the ambient brightness level.

Motion Sensor

When you’re in the room, the Motion Sensor detects your presence and turns the screen on, so you can enjoy your favourite art while you’re there. 

*Motion Sensor operates only in Art Mode. Performance may vary depending on the lighting condition.

Easy Set-up

Automatically login into your accounts with simple, seamless smartphone* connection and setup. 

*Requires SmartThings App, available on Android and IOS. Registration and Wi-Fi or network required.

Quantum Processor 4K

Relax with a TV that adapts to give you the very best 4K picture, targeted sound and personalised TV recommendations.


Experience exceptional picture detail like never before. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun filled landscape scene.

Game Enhancer

Stay one step ahead of the competition with picture and sound that adapts as fast as you game.

Wide Viewing Angle

Make every seat a great seat in your home.

Adaptive Sound

Every sound perfected for what you’re watching and where you’re watching it.

One Remote Control (White)

Simple and intuitive control of everything from one remote in a stylish white finish.

SmartThings Mobile App

SmartThings Mobile App connects your smartphone to your Smart TV, allowing you to screen mirror, control your TV or watch TV on your smartphone.* 

*Compatible Android or iOS phone required.

Smart Home

Control your compatible smart devices from your sofa for a more connected and safer home. 

*Compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice.

Samsung TV Plus

Instant access to the latest 4K UHD movies and content for the whole family.

Supreme Motion

Experience all the action in all its detail.

Supreme UHD Dimming

Experience sharper detail and more accurate colour, independently adjusting over a thousand tiny zones to improve your image.

10 year Screen Burn Warranty

Consistently bright and vivid image quality for years to come. 

*Participants must register for the 10 year screen burn warranty within 90 days of purchase, Terms and conditions apply. See www.samsung.com/uk/screen-burn for details

Pause Live TV Functionality

Play and pause* whenever you want. You’re in control so you’ll never miss a moment. 

*To use Pause Live TV functionality additional purchase necessary of an external memory device is required.

Content Discovery (Universal Guide)

Less time searching and more time watching with tailored recommendations.