KD49XH9505BU, SONY BRAVIA (2020) 49 inch 4K HDR Full Array LED TV with Android OS

by Sony
Sold out


EAN: 4548736114845


Enhanced Contrast and Slim Bezel Design provides immersive viewing from any angle. With Sound and Pictures aligned precisely, so that you hear the action from exactly the right place on the screen.


Discover Deeper Blacks and More Brightness from any angle


With the same powerful processor used in our 8K TVs analyses data to boost colour, contrast and clarity. You’ll uncover more detail in shadow on a Full Array LED TV screen for realistic pictures from any angle with less blur.


Sound and Picture in harmony – discretely mounted tweeter


Sound positioning tweeters help optimise the location of sound on the screen so you can hear precisely controlled, high quality audio from the right part of the scene.


Acoustic Multi Audio is available on models 55 inches and above. The X-balanced speaker is available on TVs with a screen size between 55 inches and 75 inches.


Flush Surface, no distractions


Slim and flush design with discrete stand and thin bezel keeps you focused on what’s important the picture


Supreme Pictures and sound, whatever the environment


With Sony’s Ambient optimisation technology, it automatically adjusts picture and sound to your environment.


Experience Content as the creator intended


Digitally compressing pictures from film to TV compromises quality and your experience. Unique features let you enjoy studio quality entertainment in your own home, just as the director intended.


Enjoy true-to-life contrast


Discover the real pictures which bring out the fine details. With zones of LEDs lit independently, Full Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-tended Dynamic Range. This adjust the brightness for higher peaks in glare and deeper blacks in shadow.


Making Colour and Contrast More Real


With object-based HDR remaster, the colour of individual objects on screen is analysed and the contrast is adjusted, unlike most TVs where contrast is only adjusted along one black to white contrast curve. Objects are remastered individually, this TV can reproduce greater depth, textures and realistic pictures.


Supreme Resolution with what you’re watching


Lifelike 4K resolution with Sony’s unique features. With Twice as fast as the X1 Extreme as it analyses and processes data to enrich 4K pictures with real world detail and texture. Resolution of each subject is then optimised by Object based Super Resolution to reproduce virtually real world textures.


Sound flows around you with Dolby Atmos


Be surrounded by sound as if you are right there in the scene. With Dolby Atmos, sound comes from above as well as from the sides so you can hear objects moving overhead with more realism for a multi-dimensional experience.


Enjoy Multidimensional Sound with S-Force Front Surround


Hear sound as you would from a separate multi surround speaker. By up converting inputs, S-Force Front Surround Virtually reproduces a multi surround speaker system within your TV so you can enjoy the thrills of immersive sound


Clearly hear voices


With Voice Zoom, you can hear human speech clearly without having to turn up the volume.


Sound tailored to your environment


Sound experience can change depending on your room environment. Curtains for example can absorb sound while objects in fron to the TV can disturb the passage of sound. Compromising the quality of what you can hear. With 4K Ultra HD TV it detects objects and reproduces sound that’s enhanced and optimised to your room.


Easy Access, Easy Living


With easy access to all your favourite content, services and devices, our Android Smart TVs make life simpler


Say what you want to watch, no remote required


With Google Assistant built in and advanced voice control. Sony’s Android TV makes life smart and simple. Find new entertainment, check schedules and control your home, just by talking to the screen.


Connect to your hands free devices


Connect to Alexa enabled devices for seamless hands free control or Google Home for free control of your Sony TV. Find and cast your favourite videos, music and change channels all without lifting a finger.


Works with Apple AirPlay / Apple HomeKit


With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.




Cast your favourite videos, games and apps from your mobile device, in full quality to your TV . Just one tap of the Cast button on your Android or IOS screen is all you need to supersize the things you love.


Visible in the dark with backlit remote


Simply hold up the remote with backlight integrated to change channels and volume when watching TV in darkness


Easy control with smart remote


Connect set top boxes and other devices via HDMI to this 4K HDR TV and control them all using one smart commander. With a more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use






Screen Size 49” (123cm)

Resolution 3840 x 2160 (4K)

Backlight Full Array LED with Local Dimming

Contrast Enhancement X-tended Dynamic Range Pro x 6

Picture Processor X1 Ultimate Processor

Upscale Technology 4K X-Reality Pro

High Dynamic Range (HDR) Yes (HDR-10, HLG, Dolby Vision)

Native Panel Refresh rate 100 Hz

Motion Processing Technology X-Motion Clarity

Colour (TRILUMINOS/Super Bit Mapping/Precision Colour Mapping) Yes/Yes/Yes

Expanded Viewing Angle  No

Netflix Calibrated Mode No

IMAX Enhanced No

CalMAN Calibration Compatibility Yes




Bezel Design Aluminium Bezel

Colour of Bezel Black

Colour of Feet Dark Silver

Integrated Cable Management Yes

Adjustable Stand No


User Experience


Smart Platform Android TV

Hands Free Voice Search (Integrated Mic) No

Chrome Cast Built-in (Android & iOS compatible) Yes

AirPlay 2 / HomeKit / Alexa compatible Yes / Yes / Yes

Wifi / Bluetooth Yes (v 802.11a/b/g/n/ac) / Yes (v4.2)

Web Browser Yes

Ambient Optimisation Yes

USB HDD Recording (with time shift) Yes (with YouView disabled)

Onboard Storage (expandable via USB) 16 GB




Sound from Screen: No

Speaker Type: Bass Reflex Speaker

Audio Enhancements Clear Phase / S-Force Front Surround

Audio Format DTS, Dolby Audio, Dolby Atmos

Dolby ATMOS from TV Speaker Yes

Built-in Subwoofer No

Audio System 2ch - Full Range (Bass Reflex) (25 x 90mm) x 2

Audio Power Output 20W (2 x 10w)


TV System


HDCP Version 2.3 Tuner ( DVB-C, DVB-T/T2, DVB-S/S2) Yes

Number of Tuners 2 x Digital, 1 x Analogue, 2 x Sat

Freesat Compatible Yes****

Catch up platform: YouView (UK only)

HDMI Version 1 x HDMI 2.1 (eARC), 3 x HDM! 2.0b




Energy Rating / Light Sensor B / Yes

Power Consumption (Standard Operation)/ In Standby 119 W / 0.5 W

Annual power consumption*** 165 kWh

Automatic Standby / Clock Yes / Yes

Picture Off Mode Yes




4 x HDMI

3 x USB

1 x Optical

1 x Ethernet

1 x Aerial

2 x SAT

1 x Composite

1 x Headphones





Remote Control


Remote Control Standard Remote (RMF-TX500E)

Batteries for remote Yes (x 2 AAA)

Microphone for Voice Control Yes

Bluetooth / IR control / Backlight Yes / Yes / No


Wall Mount


Wall Bracket Compatible: Yes, (SULW450)

VESA Spacing 20 x 20 (cm)


Dimensions and Weight


Dimensions inc. stand (WxHxD) Approx. 109.3 x 69.9 x 26.1 (cm)

Dimensions without stand (WxHxD) Approx. 109.3 x 62.9 x 6.9 (cm)

Dimensions of package carton (WxHxD) Approx. 118.6 x 74.8 x 18.5 (cm)

Weight of Package Carton (gross) Approx. 19kg

TV Weight with stand / no stand Approx. 14.4kg / 13.3kg Stand

Width Approx. 99.8 (cm)

Adjustable stand? No

Top Features

  • TRILUMINOS display for true-to-life colour
  • 4K HDR Processor X1 for improved colour & clarity
  • Picture quality: Motionflow XR 400 Hz
  • HDR: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG)
  • Catch-up TV & 4K streaming
  • Freeview HD with YouView

Basic Specifications

Manufacturer's Part Number


- TV: Black
- Stand: Dark silver
- TV: Aluminium
- Stand: Metal
Box contents
- Sony BRAVIA KD43XH8196BU 43" Smart 4K Ultra HD HDR LED TV
- Voice remote control
- Batteries
- AC power adapter
- Table top stand
- Operating instructions
- Quick setup guide
- TV: 570 x 970 x 57 mm (H x W x D)
- TV with stand: 630 x 970 x 286 mm (H x W x D)
- Boxed: 695 x 1070 x 141 mm (H x W x D)
- TV: 9.4 kg
- TV with stand: 9.8 kg
- Boxed: 14 kg
1 year


Voice control
Via remote
PVR function
VESA mount
200 x 200
Table-top stand
Other features
- Sleep timer
- Parental lock


Built-in WiFi
Bluetooth 4.2
- HDMI 2.0b x 4
- Composite input x 1
- USB 2.0 x 2
Audio output
- Optical x 1
- 3.5 mm jack


Smart platform
Android TV
Smart TV services
- Catch up TV: BBC iPlayer, ITV Hub, All 4, My5
- Streaming: Netflix 4K, Prime Video 4K, Google Play Movies & TV, Rakuten
- App store: Google Play Store
- Custom homepage
- Full internet browser
- Social media: YouTube 4K
- Gaming appsPlease note: Some services are only available in the UK
Voice controlled assistant
Google Assistant
Screen mirroring
- Chromecast (Android/iOS)
- Apple AirPlay
Smartphone app
- Video & TV SideView (iOS/Android)
- Android TV Remote
Other smart features
Works with Amazon Alexa & Apple HomeKit


Screen size
Screen technology
4K Ultra HD 3840 x 2160p
- Dolby Vision
- HDR10
- Hybrid Log Gamma (HLG)


TV tuner
Freeview HDPlease note: Some services are only available in the UK.
Electronic programme guide
7-day EPG and 7-day catch up with YouView

Picture quality

Processing rate
Motionflow XR 400 Hz
Dynamic contrast ratio
Dynamic contrast enhancer
Picture enhancement
4K Ultra HD compatibility
- H.264 / H.265 (HEVC) / VP9
- 4K upscaling picture enhancement
HDR game mode
Noise reduction

Energy consumption

Energy efficiency class
On-mode power consumption
66 W
Annual power consumption
92 kWh


Audio power
20 W
Sound enhancement
- Dolby Atmos
- Dolby Audio
- S-Force Front Surround

Sony's best tech

The Sony BRAVIA KD-49XH9505BU 49" Smart 4K Ultra HD HDR LED TV takes your home viewing to the next level. Its Full-Array display adjusts the brightness and contrast in different sections of the TV, so you always get the perfect balance on screen.

Its X1 Ultimate processor gives you ultra-detailed pictures with enhanced colours. It even upscales older favourites to near-4K HDR quality.

And with TRILUMINOS you get natural looking colours that are deep and bright. Just sit back and enjoy the quality.

Made for action

Frantic football matches, fast-paced films, speedy video games – whatever's on your TV you want it to run smoothly. The BRAVIA KD-49XH95 makes sure your picture doesn't skip a beat thanks to X-Motion Clarity tech behind the screen.

Content galore

Netflix, Prime Video, YouTube – you can watch all your favourites directly on your XH95 with a press of a button. With Chromecast and AirPlay you can play straight from your tablet or smartphone, load up apps on the big screen, or show off your favourite photos. And don't forget you've still got BBC iPlayer, ITV Hub, All 4 and the rest to catch up with - it's even easier to find the shows you've missed by scrolling back through the YouView TV guide.

Smart voice

With Google Assistant built-in, controlling your TV just got that much easier. You can change channels, load apps, even see what the day's weather is – just by using your voice. And if you've got other smart home gadgets at home you can sync them up and control them through the TV too. So sit back, pick a movie and dim the lights – all by talking to your TV.

Best Buy Award