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| Picture Quality | QLED Technology Q HDR Powered by HDR10+* 100% Colour Volume* Supreme UHD Dimming Quantum Processor 4K |
| Sound | Adaptive Picture & Sound+ |
| Design | Serif Design by Bouroullec All Round 360° Design Elegant Stand |
| Experience | Serif Ambient Mode* NFC on TV Smart TV powered by Tizen* Multiple Voice Assistants | Bixby, Google and Alexa on TV* Mobile View* Game Enhancer+* One Remote Control (White) Easy Set-Up* Connected Living* |
| Warranty | 10 Year Screen Burn Warranty* |
