Sony XR55A75KU 55" BRAVIA XR OLED, 4K Ultra HD, HDR, Smart Google TV
Cognitive Processor XR™ - Reproduces content the way humans see and hear for an incredibly lifelike experience
Acoustic Surface Audio＋™ uses special actuators to turn the screen into a multi-channel speaker
Minimalist design with narrow bezel for less distractions
With Hands-Free Voice Search, there’s no more complicated navigation or tiresome typing
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.
Acoustic Surface Audio™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.
Your TV is now more helpful than ever. Use your voice remote to easily find your favourite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalised recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, and more.